The Uttar Pradesh government has launched a new social media policy that offers a lucrative opportunity to earn money through platforms like Facebook, Instagram, YouTube, and X (formerly Twitter). Under this policy, social media influencers can earn up to ₹8 lakh per month by promoting government schemes and initiatives.
In a bid to create new employment opportunities in the digital world, the Uttar Pradesh government has unveiled a new social media policy. The initiative allows social media influencers to promote state welfare programs and other government initiatives while earning substantial income. This policy will not only open up job opportunities for the youth and digital creators in the state but also help spread awareness about government schemes in a more impactful way.
What’s Special About This Policy?
The primary goal of this policy is to promote government programs while giving influencers in Uttar Pradesh a chance to monetize their presence online. By sharing and promoting government initiatives, influencers can earn significant amounts based on their followers and engagement. This policy will apply to social media platforms like Facebook, X (Twitter), Instagram, and YouTube, opening up new avenues for employment in the digital space.
A Golden Opportunity for Influencers
Under this new policy, social media influencers will be paid for promoting government welfare programs. The payment varies based on the number of followers and subscribers an influencer has across different platforms. Here’s a breakdown of potential earnings:
X (Twitter): Up to ₹5 lakh per month
Facebook: Up to ₹4 lakh per month
Instagram: Up to ₹3 lakh per month
For smaller followings: Up to ₹2 lakh per month
On YouTube:
– Up to ₹8 lakh per month (for videos, shorts, and podcasts)
– For other types of content: Earnings can range from ₹4 lakh to ₹7 lakh per month, depending on engagement.
Influencers will be required to share videos, tweets, posts, and reels related to government schemes on their social media platforms. The process will be managed by a digital agency called “V-Form,” which will oversee the distribution and payment to influencers.
How to Become a Part of This Scheme?
If you’re a social media influencer and want to benefit from this policy, here’s how you can get involved:
1. Categorize Your Social Media Accounts: You will need to determine which category your followers or subscribers fall under. Each platform (X, Facebook, Instagram, YouTube) has its own category based on the size of your audience, which will define your potential earnings.
2. Registration: To become a part of this scheme, you’ll need to register through the government’s designated agency, “V-Form.” You will need to provide details of your social media accounts, follower count, and the nature of your content.
3. Content Upload: Once registered, you’ll be required to upload videos, posts, reels, or podcasts related to government schemes. The idea is to inform the public about these programs and highlight their benefits.
4. Maximize Your Earnings: As your followers and subscribers grow, you can move to higher earning categories. With increased reach and engagement, you could earn up to ₹8 lakh a month. This is especially beneficial for YouTube content creators, where earnings through videos, shorts, and podcasts can be substantial.
Why This Policy Matters
This policy is seen as a win for both social media influencers and the general public. Not only will influencers have the opportunity to earn significant incomes, but the government will also benefit by spreading awareness about its programs more effectively. This is particularly crucial in rural areas, where people often remain unaware of the benefits of government schemes. By leveraging social media influencers, the government hopes to bridge this information gap.
Fake news can also be banned!
Another important aspect of this policy is its potential to combat fake news. With the growing problem of misinformation on social media, the policy includes strict regulations against spreading misleading or harmful content. Influencers who post false, anti-national, or socially divisive content could face serious consequences. This move is aimed at ensuring that social media platforms remain a positive space for information sharing.
In conclusion, Uttar Pradesh’s new social media policy offers a fantastic opportunity for digital creators to monetize their platforms while also helping to spread important information about government schemes.
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